I evolved into another role and responsibility at KCM. With the fast growth we were experiencing, it was important to maintain consistency and quality to what we do. With the many content creators we now had and increased need for graphic execution, I took on the role of Chief Brand Officer to manage and maintain our identity while continuing to grow and expand our offerings. I still led the Customer Experience department and expanded the focus to provide and enhanced experience to our visual offerings and interactions as well. One of the first tasks was re-branding, updating our website and creating brand and content guidelines to use as tools moving forward.